Place your logo strategically on your booth to make it identifiable at a glance-even from across a crowded showroom floor. Whatever your specific show goals may be, you’ll want to make sure your exhibit clearly and accurately broadcasts your brand message. Your booth is a canvas, waiting to be emblazoned with your brand. Plan the placement of all your lights strategically and make sure you test your lighting design well in advance of the show to ensure all your booth elements are effectively illuminated.Ģ0 x 30 Trade Show Booth Idea: Get Your Message Across If your exhibit features projections, monitors, touchscreens, or video installations, they may be difficult to see in too-bright light. Leading-edge light technology is one of the biggest trade show trends for 2018, but proper light placement is essential. Your lighting design should be carefully planned to coordinate with all your booth elements. The skillful use of lighting can also help create a particular mood: Warm-toned lighting puts visitors at ease, while stark, dramatic lighting can generate excitement. By controlling every aspect of your exhibit lighting, you can emphasize important elements and draw visitor attention exactly where you want it. A careful and well-planned lighting scheme for your booth can be your secret weapon. Here are some of the best 20 x 30 trade show booth ideas to help ensure a successful and rewarding trade show appearance: 20 x 30 Trade Show Booth Idea: Lighting Is Your Secret Weaponĭon’t make the mistake of relying on the pre-existing lighting at your trade show venue. While the design of your exhibit is limited only by your imagination, accomplishing your show goals-whatever they might be-should always be your top priority. If you’re in need of a 20 x 30 trade show booth-or an exhibit of any size -it must be capable of helping you accomplish your specific show goals, which will most likely involve one or more of the following: If you want a display that effectively represents your company or brand at an upcoming event, you need to be able to answer that question early on in the process of planning your trade show exhibit. That’s one of the first questions most consultants ask their clients, regardless of the nature of their business or industry. The Best Ways to Make Your Exhibition Booth a Success.Best Interactive Trade Show Booth Ideas.The Best Medical Device Trade Show Display Ideas.How the Best Exhibition Design Firms Can Influence Your Audience.
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